Great customer service hinges on efficient order fulfillment — especially the initial processing of a customer’s order. With thousands of sales orders coming into most large organizations monthly, this mission-critical process can demand a significant portion of customer service representatives’ (CSRs') time and attention in the quest for near-perfect input accuracy and order fulfillment.

But such intensive personnel support isn’t necessary for effective order processing. Great customer service doesn’t have to be cumbersome. Sales order automation can transform customer service and operations which provide quantifiable benefits to the organization.

Automation provides an opportunity to improve order management by: